New marijuana education campaign in Colorado won't use controversial 'Don't be a lab rat' slogan

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Previous campaign used life-sized rat cages

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DENVER – Colorado health officials are announcing a new statewide marijuana-education campaign.

And they say it won’t look like last year’s controversial “Don’t Be a Lab Rat” campaign.

This year’s campaign will be called “Good to Know.” It’s aimed at residents and visitors about how to safely use the newly legal drug.

The campaign will cost about $6 million. The money comes from taxes on recreational marijuana.

Colorado’s chief medical officer says this year’s campaign will be “broader and more balanced” than last year’s lab rat campaign. That one was aimed at teens and tried to get them to avoid recreational pot use. But marijuana advocates found the lab rat campaign demeaning, especially its use of life-sized rat cages.

VIA The Denver Channel

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